About Laifen
Laifen, founded in 2019 by Hongxin Ye, is a personal care innovation company built around its own brushless motor technology 110,000 RPM that powers fast drying hair tools like the Laifen Swift and SE dryers . Designed for affordability without sacrificing performance, Laifen now reaches over 5 million households globally and was recognized by media such as TechRadar and GQ Malaysia as a top rated brand . While praised for sleek design and frizz reducing airflow, multiple user reports on Reddit and Trustpilot cite issues with long term durability, warranty handling, and inconsistent support experiences.